How our Guavas have ripened
A whopping 51% of our total audience who visits our website is between the ages of 25 and 34. However, if we look at the percentage of new visits to our website, people who are aged 65+ are looking at us the most. Recently, a gym called Aspire 55 was built in Singapore to specifically tailor the needs of older fitness goers. This shows that there is a solid demand from the older members of our community looking to maintain and improve fitness levels.
In terms of the gender of those who are seeking a GuavaPass workout, 75% of the total visitors are female (25% male). Yet, if we just look at the amount of new sessions, the balance between male and female is starting to even out. Our data shows that males make up 35% of our new website visits.
Mindset Shift: Call to Functional Training
In our past newsletter, we saw that Yoga was the most popular class and had the highest percentage of bookings to slots. However, we’ve seen that the demand for Functional Training is increasing. 21% of the total spots offered for functional training have been booked by our members. With the growing popularity of more high-intensity fitness events such as Reebok’s Spartan Race and the opening of more and more High-Intensity Gyms like Ritual, F45 and now Orange Theory, it’s no surprise to see that more of our GuavaPass members have been looking for an overall tougher workout. Our social media lovers are proving this too – one of our most engaged hashtags in April was #HIIT.
In fact, the most popular community event that our Singapore team ran was with SPEED Sports and Conditioning Institute, with all 13 spots booked and completed.
We’ve always been a huge fan of community events as they are a great way to unite members of the GuavaPass community, and now we have the numbers to prove just how much our members love our Community Events too! On average we fill up 60% of our community event slots, which are held between 6:30-8pm on weekdays. In comparison, only 13% of our weekday spots are filled at this same time. Hosting a community event at your studio is a great way to reach a new audience and keep your members engaged. Need more tips on a community event? See our interview with a studio owner on how to host an awesome event here!