How our Guavas have Ripened
A whopping 51% of our total audience who visits our website is between the ages of 25 and 34. However, if we look at the percentage of new visits to our website, people who are aged 65+ are looking at us the most.
In terms of the gender, 75% of the total visitors are female (25% male). Yet, if we just look at a number of new sessions, the balance between male and female is starting to even out. Our data shows that males make up 35% of our new website visits.
The activity with the highest demand
When interpreting this data, it’s important to remember that this does not mean Pole has the most bookings, but this does show that it has the highest amount of completed sessions relative to a number of slots offered. In other words, if studios offered more pole dancing activities then there is a good chance they would get filled by members.
If you are not a pole dancing studio, one way you can still profit from this trend is to consider collaborating with a pole dancing studio to hold a larger community event. For example, you could hold a yoga class at the pole studio and offer to take care of the food and beverages in return for using their space.
Early birds fly high in Jakarta
Even on the weekends, in Jakarta, the 6-8am time slot has the highest utilization rate of 13%. While there are less completed bookings than the 9-11am time slot, there are also fewer slots offered, an indication that there is a high probability that you could see more Guavas come through your door at this early hour than you might think.
On the weekdays, the time slots with the highest utilization rate are the 6 to 11 pm time slot and the 9 am to 11 am time slot. Working professionals begin their day around 9 am, so seeing that this is one of the most popular time slots reaffirms our belief that many of our members are not in the workforce, or have part-time jobs with more flexible hours.