Recruiting new instructors can sometimes seem daunting or intimidating; countless hours can be spent during the hiring process. We all know that while studio space and price points are important, what can really make or break your studio is the quality of the teachers at your studio. Instructors are one unique asset that really sets your studio apart from the rest and will be interacting with your clients the most, keeping them coming back for more. The better the class, the more likely clients will refer your studio – the picture is clear – your instructors are an important investment!
So where do you find top talent? How do you go about your recruiting process? We’ve done the research and we’re here to share some tips to make this easier for you.
Join the circle of potential clientele
One of the best ways to get new members is organic referrals to your studio. It broadens your network of fitness friends in a passive manner, whilst simultaneously allowing you to reach new talent for your studio. Even if you’re not hiring at the time, attending fitness events, talks and workshops will put you in contact with potential instructors and future collaborators. You can put them on your back-burner, save their numbers, and when you’re recruiting you’ll already have a few people to reach out to.
Use certification programs as an attraction technique
Renowned and global certification programs can help you attract national and international talent. Markets like the expat community will always seek out something familiar in a new city, especially if they are a fitness instructor looking for a job – the first place they’ll look is studios who offer programs with their certification. Not only will these programs be an attraction to potential candidates, but it will also inadvertently raise the quality of your own classes. So if your studio offers personal training, you may want to associate yourself with a highly reputable program such as the Australian Personal Training Institute.
Market to the audience with the greatest instructor potential
Who better to hire as your current instructor than one of your biggest fans? Your top members are probably your best candidates for an instructor. They know your studio inside out, know what kind of classes you offer, and probably already have a good repertoire with the rest of your staff. Posting a sign on your studio window isn’t enough though – chances are that many of your customers are looking down at their phone when they walk in! Here are some ways you can ensure everyone is seeing your ad:
- Send a dedicated email about the position you’re looking for
- Feature the classified ad in your normal newsletter
- Post about the opening on your own Facebook wall and studio Facebook wall (and ask your staff to do the same!)
- Use Instagram to your advantage; post once a week or even do a cute Instagram story about who you’re looking for
- Create a careers section on your blog or website
- Search your current network LinkedIn or even use the LinkedIn job post feature