We advertise our studio to an audience in order to create impressions, increase our membership base and expand our reach. But as you continue to grow, as should your marketing campaign goals, objectives and target market. Sana Studio in Jakarta is a perfect example of a studio who are constantly looking for new ways to approach their marketing and they’ve let us in on some of their studio management tips. If you’re currently experiencing a plateau of members or a decreasing number of social media engagements, it might be time to bring some excitement back to your marketing initiatives…
Make your classes more accessible
“When deciding which classes to offer at our studio, we always reflect on our values. We believe that working out should be FUN, and we want everyone with any fitness levels [to] enjoy our classes. There are many varieties of classes nowadays in Jakarta, but we believe that the soul of the studio plays a big part in creating a great program”
Countless studios benefit from their experienced run-camps, high-level strength training and advanced calisthenic style classes. The specificity of this class style and fitness level required are great for studios with a growing target market and a steady increase in membership numbers. On the other hand, this style could be the reason you’re seeing a reduction in overall growth.
By building your studio’s foundation on classes that require a specific skill set, you’re missing an enormous market. Although it may work for some, this might be the time to pivot your business plan and open your studio to a wider audience.
Offering a few classes per week that require little to no experience in your field is a perfect way to increase your market size.
Bring your focus back to your social media
“Our goal is to be able to inform, inspire and deliver our campaign to the community through social media. Since the very beginning, we are actively campaigning on the importance of having an active healthy lifestyle. We believe that we as co-founders are the best one to deliver the values and communicate better to our audience.”
Whether it was simple, classic and clean, or bright, creative and sporadic, everyone has a different social media style for their studio. This style wasn’t just happened upon though; it requires periods of constant monitoring and a deep understanding of the market being targeted.
If you’re experiencing a lack of engagement or a decrease in your monthly growth (stats like these can be found using apps like Sprout Social or Hootsuite), it might be time to bring the focus back to your social media.
A good place to start is your competitors’ profiles; if they have a higher follower AND average comment rate (because followers can be bought people) observe their postings for a few weeks to gain some direction.
But in the end, what’s going to make your profile really stand out is its individuality. Brainstorm ideas based around why you started your studio, what do you want to achieve, and how you want people to feel when they walk in.
Through our social media, “We believe in building interpersonal connection as our way to bond with our regulars and newcomers. In that way, it will create the sense of chemistry between SANA and the community. Word-of-mouth will happen naturally and at the end of the day they will realize that SANA is not selling anything to them, instead, SANA is campaigning values towards better future and quality of life”
Offer more than a great workout
In almost every instance, the studio which delivers more outside the class will be the studio with more members inside the class.
Whether that be mentoring sessions on adequate nutrition, free-of-charge amenities and/or beverages, or after-hours events for community discussions, there is always a way to make your studio stand out from the crowd. In every session at your studio, there should be at least one component that is purely for the members’ enjoyment. For example,. a nice place to sit after class, a warm cup of tea or an opportunity to approach the instructor with feedback on the class.
“We also provide healthy food and beverages for sale. Having some refreshments and light bites complement our values as a healthy hub. To be happy is part of a healthy lifestyle and we believe that happiness can also come from GOOD COFFEE and FOODS/snacks”
Help build a community
Offering additional benefits to your members is a perfect way to bring some involvement back to your studio. In addition to that, make sure some of these projects put the community first. Although you might be a small studio, holding open sessions for your local neighborhood, or exclusive offers to people within the area lets your members know you want to be more than just a studio. Reaching out to your community is very simple through the tools on Business Facebook and Instagram.